Your City, Your Style: Detroit Edition with Ruma

Style Blogger & Detroiter Ruma of @Amurvruma channels her city’s influence on her style and owning it. The Ahfif Team met up with Ruma at ISNA this year and got to know her down to earth personality and about keeping it real while being in the spotlight. Get to know her too through this “Your City, Your Style” feature…

How does your city influence your style?

The city I grew up in is very eclectic as well as rough around the edges. Hence the whole Detroit vs Everybody ordeal. I’m very colourful and animated like my city, love a splash of color. The city allows me to channel my inner tomboy all the while being boho-chic.

Bayan Maxi Kaftan at
Ruma x Bayan Maxi Kaftan at

What’s the best piece of style advice you’ve been given?

Style is an expression of your individuality. You don’t need a vogue magazine to tell you how to dress. You’re unique, own it.

Ruma x Bayan Maxi Kaftan at
Ruma x Bayan Maxi Kaftan at

Tell us what you love the most about your favorite Ahfif item?

I love Ahfif‘s brand because of the asthetics portrayed. Very strong and ethereal at the same time. This speaks for the items as well. My favorite piece was the Ark & Co Wrap Around Dress: it’s the perfect go-to dress for a formal event. Extremely comfortable and definitely makes a statement.

Ruma x Ark & Co Wrap Around Dress
Ruma x Ark & Co Wrap Around Dress

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Ahfif Style Hacks: Layer On

Longer line layers are essential this season so embrace the trend with new Side Split Tops at Ahfif!

IMG_6098 copyWearing our Side Split Tops can’t get any more effortless! This long top features a high neck, cutaway bodice and deep side splits providing the perfect coverage for any look.

IMG_6102Summer styles this top in statement flats and jeans for a casually sophisticated look.

BLOG2 For a bold look, try bright colored pants for a flash of color. Have fun!


Ahfif Pop Up Booth Shenanigens

Here is a peak at the Ahfif Pop Up Booth in ISNA, Chicago – in pictures! We had such an amazing time and it was so exciting to meet mid West Ahfif members, new members and familiar faces from Cali. We definitely felt the love and can’t wait to return!

Haute Hijab It Girls x Ahfif @amurvruma @watshoodie @boumenearyo

Ladies traveled far and wide to get to us – word of mouth and wearing our stuff the next day of the event definitely helped! Word spread like wildfire and we sold out of our popular items.

Heba x Essra x Ruma

TRUE STORY: An Ahfif member shopping that day told us that she was already 30 minutes outside of town when her sister told her we here – she drove back immediately (leaving her twins and babysitter for another hour!). I’m sure her sister didn’t mind because she had head back with gifts in tow! (The hype was real).

IMG_6039Wondering what Summer snagged? Stay tuned for more photos of her in the new line of cotton side split tops.


Essra couldn’t get enough of our collection – she’s rocking an Inayah piece on the second day of the event.

@rahvsid x @yazthespaz89

The beautiful YaztheSpaz took a break from her booth to visit us. Stay tuned for her vlog from the weekend – we can’t wait to watch it!

Here are some of the goodies at the Ahfif Glam Table full of hand made scarves and accessories.


SPOTTED: @usminator from Toronto rocking her new Ahfif Kaftan Maxi & Gold Lola Statement Necklace and posing with @nuralailalov and @nohahamid

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SPOTTED: @sobi1canobi got dibs in the Ahfif Side Split Top sold out the first day – but not to worries ladies, this drops online Friday September 10th!

Do you have any SPOTTED photos we missed rocking your Ahfif outfits or at our booth?! E-mail us to get featured.


Ahfif Style Hacks: Elevated Basics

Basics, are the fundamental building blocks of your wardrobe. How does one nail a basic look, without looking, well, basic? Right now, there are two fashion enthusiasts / bloggers nailing this look: Mawluda & Nigara from @Twiicethestyle photocredit: @Lifeofmyheart

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Better Than Basic Tunic dressed down.

First up is Mawluda, from Twiicethestyle, showing off that slouch you crave, in the Better Than Basic Tunic from, at a live-in-it affordable price.

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Better Than Basic dressed up.

Layering a cut-out sweater top adds a statement making detail to her look.

twiicethestyle low res 2015-06-20 (1)
White Oversized Dolman Top dressed up.

Nigara styles the White Oversized Dolman in both a dressed up and down style. Her secret between a dressed down and dressed up look? Shoes!

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White Oversized Dolman Top dressed down.

Mawluda & Nigara nailed these looks perfectly by adding their touches to elevate these basics to look unique, rare, but feel like it’s still just jeans and a tee. Get their look for 10% off when you sign up for the Ahfif newsletter here!

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