Ahfif Pop Up Booth Shenanigens

Here is a peak at the Ahfif Pop Up Booth in ISNA, Chicago – in pictures! We had such an amazing time and it was so exciting to meet mid West Ahfif members, new members and familiar faces from Cali. We definitely felt the love and can’t wait to return!

Haute Hijab It Girls x Ahfif @amurvruma @watshoodie @boumenearyo

Ladies traveled far and wide to get to us – word of mouth and wearing our stuff the next day of the event definitely helped! Word spread like wildfire and we sold out of our popular items.

Heba x Essra x Ruma

TRUE STORY: An Ahfif member shopping that day told us that she was already 30 minutes outside of town when her sister told her we here – she drove back immediately (leaving her twins and babysitter for another hour!). I’m sure her sister didn’t mind because she had head back with gifts in tow! (The hype was real).

IMG_6039Wondering what Summer snagged? Stay tuned for more photos of her in the new line of cotton side split tops.


Essra couldn’t get enough of our collection – she’s rocking an Inayah piece on the second day of the event.

@rahvsid x @yazthespaz89

The beautiful YaztheSpaz took a break from her booth to visit us. Stay tuned for her vlog from the weekend – we can’t wait to watch it!

Here are some of the goodies at the Ahfif Glam Table full of hand made scarves and accessories.


SPOTTED: @usminator from Toronto rocking her new Ahfif Kaftan Maxi & Gold Lola Statement Necklace and posing with @nuralailalov and @nohahamid

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SPOTTED: @sobi1canobi got dibs in the Ahfif Side Split Top sold out the first day – but not to worries ladies, this drops online Friday September 10th!

Do you have any SPOTTED photos we missed rocking your Ahfif outfits or at our booth?! E-mail us to get featured.


So Cal Living with Ahfif

Welcome to the Official Ahfif Lifestyle Blog! The Ahfif online boutique presents to you hand curated clothing inspired by the unique intersection between the casual comfort of So Cal living with chic sophistication. The pieces that make up our collections are usually between relaxed and refined and cultural to urban. We are now extremely excited to capture this amazing brand through this blog of great finds, food & fashion!

The Story:

Ahfif was founded in 2013, when I was in graduate nursing school transitioning from college life to a young professional, and shopping for clothing which fit my lifestyle was becoming very difficult. Like most 24 year olds in professional grad school, I enjoyed the convenience of shopping online, but the agony of clicking through pages at Zara, Urban Outfitters & Gilt screening appropriate lengths of sleeves, pants and fitting was almost as time consuming as sifting through racks at retail stores.

Pages and pages…

I figured I wasn’t the only one yearning for a multi-brand boutique catering to modest fashion. So I ventured into a year long phase of market research, interviewing retailers, fashion enthusiasts and bloggers – until I found the ingredients that would make up the perfect online boutique: One that would provided free shipping, have no-hassle returns and maintain the intimate boutique experience of exceptional client services. This is how Ahfif came to be the first (and original!) U.S. based independent retailer for modest fashion.

– team –
Team 1
Ahfif Crew in DTLA

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