Welcome to the Official Ahfif Lifestyle Blog! The Ahfif online boutique presents to you hand curated clothing inspired by the unique intersection between the casual comfort of So Cal living with chic sophistication. The pieces that make up our collections are usually between relaxed and refined and cultural to urban. We are now extremely excited to capture this amazing brand through this blog of great finds, food & fashion!
Ahfif was founded in 2013, when I was in graduate nursing school transitioning from college life to a young professional, and shopping for clothing which fit my lifestyle was becoming very difficult. Like most 24 year olds in professional grad school, I enjoyed the convenience of shopping online, but the agony of clicking through pages at Zara, Urban Outfitters & Gilt screening appropriate lengths of sleeves, pants and fitting was almost as time consuming as sifting through racks at retail stores.
I figured I wasn’t the only one yearning for a multi-brand boutique catering to modest fashion. So I ventured into a year long phase of market research, interviewing retailers, fashion enthusiasts and bloggers – until I found the ingredients that would make up the perfect online boutique: One that would provided free shipping, have no-hassle returns and maintain the intimate boutique experience of exceptional client services. This is how Ahfif came to be the first (and original!) U.S. based independent retailer for modest fashion.